Article-nike faces marketing challenge in china


Problem: Read the article "Nike Faces Marketing Challenge in China: Make Running Cool" (https://adage.com/article/global-news/nike-faces-marketing-challenge-china-make-running-cool/230717/).

Based on what you know from this article about how the sport of running is viewed in China, do you think that Nike's marketing approach is feasible? Why or why not?

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Marketing Management: Article-nike faces marketing challenge in china
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