Discuss the below:
1. Why did Uber acquire Jump (Buy) instead of building a bike share system by itself (Build) or developing a strategic alliance (Borrow)?
2. Should Lyft also try to acquire a bike resource/capability or attempt to copy the successful Uber Eats? Is there another area where Lyft should grow? Should Lyft Build, Borrow, or Buy?Uber to Buy Jump,
Review the Articles:
Maker of Electric Bicycles, After Bike-Sharing Test By daisuke wakabayashi
Little Lyft Gets Big Alliance Partners
Uber's New Training Wheels: Testing Bike Sharing in San Francisco By daisuke wakabayashi