Discussion:
Create a 1 page essay:
Review the case: Collaborating with Activists: HOW STARBUCKS WORKS WITH NGOS by Paul A. Argenti
Starbucks Case. The title of article is, "Collaborating with Activists: How Starbucks Works with NGOs." The case covers a confrontational collaboration initiated by an NGO, and a more cooperative collaboration initiated by Starbucks. First, describe these two collaborations, including participants, the goals of each participant, and their strategies. Second, consider: What would you do if you ran a small chocolate company, and an NGO approached you with a request (or demand) to incorporate Fair Trade Chocolate into your product lines?