Discuss the below:
Read the article How Much Business Do You Want and How Much Business Can You Actually Cope With? By Andrew Griffiths and response below:
1. What are the cautions about growth the author noted in the article?
2. The author uses "small business" as his example, but is this problem limited to a small firm? Why?
3. What examples did he share? Choose one of the examples and discuss specific lessons a marketer can learn from them.
4. What is a solution to the growth problem as a marketing manager?
5. What other considerations should a marketing manager have when planning a campaign that could result in massive growth?
6. Share any additional thoughts.