Art and science of choosing target markets
Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. integration
B. internally
C. management
D. segmentation
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Marketing __________ is the art and science of selecting target markets and getting, keeping and growing customers via creating, delivering, and communicating superior customer value.
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Since of Coca-Cola's size and power in the marketplace, they end to dominate some members in the channel. This permit them to need strong cooperation from resellers who carry Coke products. This is an illustration of a(n) _____________.
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