Question: Are you in favor of the federal government requiring nutritional labeling (such as the trans fat requirement described in the Marcom Challenge), or do you consider such requirements an unnecessary intrusion into the free marketplace? Justify your position on this matter. 8. What is the distinction between a deceptive and an unfair business practice? Give examples of advertising claims that, if found false, probably would be considered material and those that probably would be evaluated as immaterial.