Are there any big differences between loyalty programs, Other Subject

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Are there any big differences between loyalty programs

Assignment task: Please search top 10 hotel group's loyalty programs.

Q1. What are the programs they are using and what are the benefits of Guests?

Q2. Are there any big differences between loyalty programs?

Q3. What are their impacts in term of Marketing of the Hotel Chains?

Q4. Which department is responsible to increase usage of loyalty program members?

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