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Are segmentation-target marketing harmful or beneficial

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Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that waste valuable resources.

Are the results of segmentation and target marketing harmful or beneficial to society as a whole?

Should firms be concerned with these criticisms? Give some examples to back up your argument either way.

NOTE: Examples and References are a MUST for the above discussion.

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Marketing Research: Are segmentation-target marketing harmful or beneficial

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