1. Are non-verbal communications universal? Give examples to support your answer.
2. Why does language matter, especially since most people are only fluent in one or two languages?
3. How has the strategic posture of IKEA changed as a result of its experiences in the United States? Why did it change its strategy? How would you characterize the strategy of IKEA today? How could you compare and contrast it to Procter & Gamble?