Question: 1. Are consumer protection laws really new? Discuss the evolution of consumer protection. Is more such legislation likely?
2. Explain the components of product-market screening criteria that can be used to evaluate opportunities.
3. Explain the differences between the total profit approach and the return-on-investment approach to evaluating alternative plans.
4. Explain General Electric's strategic planning grid approach to evaluating opportunities.
5. Distinguish between the operation of a strategic business unit and a ram that only pays lip service to adopting the marketing concept.