Question 1:
Explain how the magic bullet theory two step flow theory and uses and gratifications theory diverge in explaining how the mass media influence their audience.
Question 2:
Explain the effects of mass media on public opinion by referring to agenda setting theory and spiral of silence theory. Give a brief overview of your answer with suitable examples.
Question 3:
Explain the early perspectives on society and media
a) The power of mass media
b) Communication and social change
c) The probable benefits of mass communication.
Question 4:
Describe why it is believed that the mass media are patriarchal societies. Give a brief overview of your answer with suitable examples.
Question 5:
Explain the approximate sequence of development of present day set of mass media starting from the print media to the new electronic media. Give a brief overview of your answer with suitable examples.
Question 6:
Describe the special authority of the electronic media. Give a brief overview of your answer with suitable examples.