Solved: Approach to marketing versus the value approach, Marketing Management

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Approach to marketing versus the value approach

Case Scenario:

I am having trouble comparing and contrasting a four Ps approach to marketing (price, product, place, and promotion) versus the value approach (creating, communicating, and delivering value). Also, what would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

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Marketing Management: Approach to marketing versus the value approach

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Marketing Management: Approach to marketing versus the value approach

Reference No:- TGS02022054

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