The topics you will be expected to research, define, analyse, and reference include.
An assessment of the competitive position of the business, and the competitive strategy adopted by the business
2. Analysis and explanation of the product/service offering, and marketing-mix strategy of the business
3. An assessment of the impact of the macro and micro environments on the business strategy
4. An analysis of the company's key market segments, the level of importance of market segmentation, and the attributes of the main market segments served by the business
5. An appraisal of the company's positioning and differentiation strategy.
Attachment:- Project.jpg