Problem: Applying Product mix Looking at PepsiCo's mix of products for the snack business, there are three major product lines - Kurkure (Indian snacks), Lay's (potato wafers) and Doritos (nachos format). The launch of a new product - Kurkure Lite - is in line with which of the following strategies? (More than one option may be correct.)
1. Increase in the width of the product mix
2. Addition of a new product line
3. Increase in the depth of the Kurkure product line
4. Increase in the length of the product mix