Apply the brp model to pentonic
Question: Apply the BRP model to Pentonic, looking at each step and building block in detail.
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Prevention-oriented individuals, when compared to promotion-oriented individuals, will be more likely to have a higher level of utilitarian motivation
Bring another hotel into this discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base
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Describe the brand mantras of Pentonic in terms of brand function, descriptive modifier, and emotional modifier.
Problem: What is reverse innovation business model?
Problem: Brief summary of the H&M clothing brand target market from a digital perspective.
Illustrate and briefly discuss the differences between the franchisor and franchisee. Describe the two alternatives to franchising.
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