Appling the specific knowledge of market structures gained to the Panera Bread Company.
Create an analysis report addressing the following points:
- Describe the market structure in which the company competes with regard to its products. In your report, answer the following questions:
- Who is a major competitor of the company?
- Do the company and the competitor share the same target market?
- What differentiates the company's products from its competitor's in terms of utility?
- What differentiates the company's products from its competitor's in terms of packaging, size, and availability?
- Are the company's products available in the same geographic location, both domestic and international, as those of its competitor?
- Who has more global reach, the company or its competitor?
- In your report, answer the following questions with regard to the company's pricing strategy for its products:
- In reference to its competitors, is the company the price leader? If not, who is?
- Is the pricing of the company at the skimming (high) or penetration (low) level? Provide a rationale for your answer. Include at least three competitors' prices.
- In your report, answer the following questions with regard to the measures the company has taken in an effort to sustain or enhance its competitive position in the given market structure:
- Does the company have a strong marketing budget to create awareness for its products?
- What types of media advertising has the company used?
- Which two countries has the company entered? Has it been received favorably?
- Does the company offer value-added benefits, such as an extended warranty, rebates, buy-one-get-one promotions, seasonal or quantity discounts, free samples, etc., with its products that its competitor does not?
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Created a report that reflects the application of specific knowledge of market structures.
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Compared the selected company's and the major competitor's products on the basis of the market structure.
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Analyzed the pricing strategy of the selected company's products and compared it with the competitor's pricing strategy.
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Analyzed the selected company's use of marketing activities and their impact on the company's competitive position.
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**APA format 2-page analysis.** Included an Abstract, Introduction, and conclusion***