Assignment Title: First Tutorial Submission - Answers to Tutorial Questions
Purpose of the assessment (with ULO Mapping) - To ensure Tutorial Learning has taken place w.r.t. application of strategy development and implementation theory to contemporary business cases.
First Tutorial Submission Specifications:
Purpose: The purpose of the Tutorial Submission is to ensure that students have familiarized themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.
Question 1: German luxury cars
Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them).
Question 2: Zara case
Examine the Zara mini-case and identify their Tangible and Intangible resources.
Question 3: Apple vs. Samsung mini-case
Using Apple, demonstrate how the differentiation strategy can be well implemented.
Question 4: TESCO PLC
Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)
Question 5: LVMH
What do you think was the reasons why LVMH diversified?
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Attachment:- Competitive Strategy.rar