Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves and belts. The market for lady's accessories in Mauritius is estimated at Rs 6 billion per year. Over the recent years there has been an intensification of competition in the sector and concerns about economic growth have been amplifying.
As a Marketing Consultant in the lady's accessories sector, you have been approached by any player of your choice to chart out a marketing plan for the next year so as to ward off competition and grow the business.
Against this background, as the Marketing Consultant of your chosen firm, you have been asked by the Managing Director of your chosen firm to write a one-year marketing plan that will ensure its growth.
Among the other components of your marketing plan, you should also include,
i) An analysis of the business environment,
ii) The segments which you would recommend the firm to target.
iii) The marketing mix that could enable the firm to achieve its objectives.