Anxious to improve the new investment center

Question

Diversified Products, Inc., has recently acquired a small publishing company that Diversified Products intends to operate as one of its investment centers. The newly acquired company has three books that it offers for sale-a cookbook, a travel guide, and a handy speller. Each book sells for $11.7. The publishing company's most recent monthly income statement is given below:

				Product Line
	Total Company			Cookbook			Travel Guide			Handy Speller
Sales	$	311,000		$	93,300		$	155,500		$	62,200
Expenses:
Printing costs		98,900			28,500			60,100			10,300
Advertising		35,300			15,300			17,000			3,000
General sales		22,000			6,600			11,000			4,400
Salaries		33,300			19,200			8,700			5,400
Equipment depreciation		7,800			2,600			2,600			2,600
Sales commissions		37,320			11,196			18,660			7,464
General administration		39,600			13,200			13,200			13,200
Warehouse rent		13,500			4,050			6,750			2,700
Depreciation-office facilities		3,000			1,000			1,000			1,000
Total expenses		290,720			101,646			139,010			50,064
Net operating income (loss)	$	20,280		$	(8,346	)	$	16,490		$	12,136

The following additional information is available about the company:

a.	Only printing costs and sales commissions are variable; all other costs are fixed. The printing costs (which include materials, labor, and variable overhead) are traceable to the three product lines as shown in the statement above. Sales commissions are 12% of sales for any product.
b.	The same equipment is used to produce all three books, so the equipment depreciation cost has been allocated equally among the three product lines. An analysis of the company's activities indicates that the equipment is used 35% of the time to produce cookbooks, 50% of the time to produce travel guides, and 15% of the time to produce handy spellers.
c.	The warehouse is used to store finished units of product, so the rental cost has been allocated to the product lines on the basis of sales dollars. The warehouse rental cost is $3 per square foot per year. The warehouse contains 54,000 square feet of space, of which 8,100 square feet is used by the cookbook line, 27,000 square feet by the travel guide line, and 18,900 square feet by the handy speller line.
d.	The general sales cost above includes the salary of the sales manager and other sales costs not traceable to any specific product line. This cost has been allocated to the product lines on the basis of sales dollars.
e.	The general administration cost and depreciation of office facilities both relate to administration of the company as a whole. These costs have been allocated equally to the three product lines.
f.	All other costs are traceable to the three product lines in the amounts shown on the statement above.

The management of Diversified Products, Inc., is anxious to improve the new investment center's 5% return on sales.

Requirement 1:

Prepare a new contribution format segmented income statement for the month. Adjust allocations of equipment depreciation and of warehouse rent as indicated by the additional information provided. (Omit the "$" sign in your response.)

	Total Company	Cookbook	Travel Guide	Handy Speller
(Click to select)General administrationSales commissionsSalesPrinting costAdvertising	$	$	$	$
Variable expenses:
(Click to select) SalariesAdvertisingSalesGeneral administrationPrinting cost
(Click to select)AdvertisingSales commissionsEquipment depreciationSalariesGeneral administration
Total variable expenses
(Click to select)SalariesPrinting costContribution marginAdvertisingSales
Traceable fixed expenses:
(Click to select)Depreciation-office facilitiesPrinting costAdvertisingSales commissionsGeneral administration
(Click to select)Printing costSales commissionsGeneral administrationSalariesDepreciation-office facilities
(Click to select)Equipment depreciationGeneral administrationDepreciation-office facilitiesSales commissionsPrinting cost
(Click to select)Printing costSales commissionsWarehouse rentGeneral administrationDepreciation-office facilities
Total traceable fixed expenses
Product line segment margin	$	$	$	$
Common fixed expenses:
(Click to select)Printing costSales commissionsGeneral salesSalesEquipment depreciation
(Click to select)Equipment depreciationPrinting costSales commissionsGeneral administrationSales
(Click to select)Depreciation-office facilitiesEquipment depreciationSalesPrinting costSales commissions
Total common fixed expenses
Net operating income (loss)	$