Antitrust case that established the Rule of Reason was the A) case of B) (enter year). The Rule of Reason established the legal precedent that C) , alone, was not an offense. The term per se means D) . The Per Se Rule, in the context of antitrust legislation, refers to the fact that E) and F) are illegal, per se, and therefore not subject to the G) . Two cases where the defendants were convicted of per se violations are: H) , in 1996, and I) in 2007.