Question 1:
(i) Why should strategic issues involve all stakeholders for the product and service?
(ii) Write down the objectives of strategic formulation and implementation and how decisive are they for the service company in the condition of perfect competition?
Question 2:
Discuss and illustrate out the pertinence and relevance of Ansoff Matrix in strategic management for the service a consumer product of your option
Question 3:
In the devising appropriate strategies for the airline discuss and illustrate out the various communication channels which you would propose to use prior to, throughout and subsequent to implementation of such strategies?
Question 4:
Using the instances from an industry with which you’re familiar, illustrate out and elaborate on how one could use public relations exercises as a strategic marketing tool with the view to raise productivity and turnover.