Analyzing trade sales promotion methods, Marketing Management

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Analyzing trade sales promotion methods

Assignment:

Q1. A number of companies have shifted a portion of their promotion dollars from advertising to trade sales promotion methods? Why?

Q2. Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its products?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing trade sales promotion methods

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