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Analyzing the level of competition in an industry

Problem:

Porter's five forces model is the most popular tool for analyzing the level of competition in an industry. Considering your own industries, which are the primary sources of competitive intensity? Do you deal with powerful buyers or suppliers? Are there ready substitutes for your product, or is it unique? What is the potential for new entrants?

Considering these factors let's discuss the degree of rivalry and the nature of competition in our industries and which factors are most significant?

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