This activity consists of analyzing the current situation of a company to determine its target audience and to determine the most decisive variables when drawing its positioning map in Spain.
What information do you need?
In order to complete this activity you will need to know the current situation of the company. You can download this information from Unit Resources folder.
How the activity should be resolved?
Answer the following proposed questions:
What is the company''s microenvironment? And its macroenvironment?
What is internal analysis? Determine its internal analysis
Perform a SWOT analysis
What objectives do you suggest for the company?
Which strategies should it follow?
Follow these steps to complete the activity properly:
Analyze the proposed situation.
Choose the groups that will be the company''s target.
Choose the variables for the positioning map and create map.
Attachment:- MARKETING PLAN.rar