Analyzing sources of shrinkage


Assignment:

Retailers are faced with the problem of shrinkage and what to do about it. Shrinkage comes, of course, from shoplifting and employee theft. More subtle, however, is shrinkage that involves customers such as “sweethearting” and “retail borrowing.” Many consumers feel such practices are okay. Conduct a survey of students in your school to study these two sources of shrinkage. You might want to include questions about the following:

a. If and how frequently students engage in such practices

b. The attitudes of students as to whether such practices are unethical and why or why not

c. What harm comes from such practices

d. What respondents think retailers should do to prevent such shrinkage Develop a report on your findings and present it to your class.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing sources of shrinkage
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