Assignment:
Q1. When should an MNE use the same promotion strategy overseas that it uses at home? When should it modify the approach?
Q2. Many MNEs find that their advertising messages can be used in overseas markets without much, if any, modification. Why is this so?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.