Assignment:
Discuss the following statement and what are the pros and cons. Branding has changed with the use of social media and the weight of peoples opinions towards a specific product or brand. With the low cost and powerful effect of brand communities, smart companies are empowering their employees to "get the word out" using social media as a primary channel. The Marketing department has gotten a lot bigger!
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.