Analyzing past and current market changes


Signature Learning Experience:

Learning Outcomes:

1: Experiment with the idea generation process.

2: Integrate the various theoretical components of the co-requisite courses through application to the SLE project.

Introducing the assessment

"Analyzing past and current market changes help entrepreneurs in finding new ideas for investment and opportunities to make profits."

Assessment requirement:

This assignment requires you to critically analyze how entrepreneurs can detect a new idea based on their observation of seeing new trends from the market and hence targeting potential customers.

You will need to review the critical elements within the materials you have been taught and read about, to demonstrate your ability to analyze necessary elements to compare between different opportunities or ideas.

In order to develop a sound argument and discussion of the proposed topic/issue, you should use relevant academic literature, to support the recommended readings supplied on the LMS.

The below suggested sources are available on ProQuest that will guide you in building your opinion:

Balan, C. (2017). Online platforms: Emerging trends in the open innovation for SMEs: Quality-Access to Success, 18, S3, 31-41.

Attachment:- Signature Learning Experience.rar

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Marketing Management: Analyzing past and current market changes
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