Assignment:
Q1. Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?
Q2. Industrial purchase decisions are totally rational. Aesthetic or subjective factors don’t—and shouldn’t—play a role in this process. Do you agree?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.