Assignment:
Conduct research and present to the class an example of effective branding. Was it an example of private branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.