Assignment:
Q1. Consider a domestic brand of shampoo. Should this shampoo be sold worldwide with the same formulation? In the same package? With the same advertising theme? Explain your answers.
Q2. a. If you wanted to name a new product that would be acceptable to consumers throughout the world, what cultural factors would you consider?
b. What factors might inhibit an attempt by Apple to position a new laptop computer as a world brand?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.