Assignment:
You are the marketing director for a fitness club in a town of your choice. Review the market segmentation concept, based on the local demographics and lifestyle (e.g., people who work at home, retirees) and identify three distinct market segments that you will target. Develop an annual promotion (e.g., pricing strategy, sales promotion, advertisements, and/or public relations) for each segment that you have identified. Be creative!
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.