Analyzing customer relationship management system


Assignment:

Q1. Do you think your school would benefit from installing a customer relationship management (CRM) system? How might it benefit you as a student? How could it benefi t your school?

Q2. We noted that it is extremely difficult to measure the success of a CRM system prior to its implementation and use. Why do you believe this is so? What can organizations do to develop measures of success before implementing a CRM system?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing customer relationship management system
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