Assignment:
Global advertising is one of the most challenging issues in global marketing. One of the main dilemmas resides in a decision whether to standardize or to adapt/individualize marketing communication strategy of a global brand on local markets. Pick one of these approaches and provide a concrete example of the company applying it.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.