Assignment:
Q1. Explore BMW’s Web site at Website-bmwgroup and identify at least 3 ways in which the company seeks to differentiate itself from rival automakers.
Q2. Is there reason to believe that BMW’s differentiation strategy has been successful in producing a competitive advantage? Why or why not? What strategy would you recommend for the future of BMW? Explain.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.