Assignment:
Q1. What factors affected the behaviors of Best Buy’s customers? What examples of the five-stage model of consumer decision-making suggested by Kotler and Keller (2012) can you find in the case?
Q2. What was the response of consumers and competitors to Best Buy’s angel and devil classifications and its customer-centricity approach?
Q3. If you worked for a Best Buy competitor, would you suggest this marketing approach for your organization?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.