Assignment:
With the explosion of mobile handsets worldwide , many marketing and advertising firms are looking at how to take advantage of the ubiquity of a communication device carried everywhere. Describe why marketers view the mobile handset as such a valuable marketing platform. What types of mobile advertising challenges do you see now and arising in the foreseeable future?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.