Assignment Task: Your manager wants a short memo (2 pages maximum, 1 page is even better) that analyzes the performance of this marketing campaign.
Q1) Which (if any) treatments were successful and what is your recommendation moving forward?
Q2) Are there any limitations to the analysis? What else might be driving these results?
Q3) How certain are you in your analysis? Hint: think confidence intervals.
It is a data driven marketing analysis question that analyzes the dallas stars promotion analysis