Analysis of this article : E-Cigarette Makers’ Ads Echo Tobacco’s Heyday
1. Analyze which macro-environmental factors paved the path for thi kind of a product. Why/How?
2. On what basis (or bases) has the market being segmented? What is the value proposition being offered? Who is the target market?
3. Describe the consumer purchase process for such a product.
4. What are some of the major factors that influence purchase/consumption of such a product?
5. Are there any ethical issues involved in the marketing of such a product? Explain/justify.