Analyze walt disney pictures current customer base
Problem: Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area.Include a charts or graphs, and a written interpretation of the findings.
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The purpose of this assignment is to help you learn about sources for occupational and educational research, and to give you an opportunity to apply these research skills through a series of occupational topics (subheadings).
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Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal.
Problem: Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area.
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why?
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Q1. What techniques would you use to create a desirable value proposition in the customers' eyes? Q2. What foundation could you lay for future customer retention?
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?
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