Assignment: Promotion and the Product Life Cycle
Create a 5-7 minutes Microsoft PowerPoint Presentation for the company you have chosen in Week 2. Complete the following:
1) Select a product strategy.
2) Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
3) Discuss two types of media methods you could use to highlight your product or service.
4) Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
5) Address three elements of the following product and promotion list:
6) Integrated marketing communication
7) Advertising strategy/objectives
8) Push and pull
9) Media strategy
10) Advertising execution
11) Direct marketing
12) Public relations/strategies
13) Positioning.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.