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Analyze two attribute-based choices that consumers make

"Consumer Choice and Simple Versus Complex" Please respond to the following:

Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices.
Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.

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Business Management: Analyze two attribute-based choices that consumers make

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