1. If you were the CEO of Toys R Us: - Explain what caused Toys R Us to fail. - What would your strategy and approach be to turn the Company around? Explain. - What would you have done to change the Company’s fate, so that it would be thriving today instead of going out of business?
2. Prospecting requires the leasing agent to have a full understanding of four key areas. Analyze these areas from the perspective of the landlord’s marketing director.
3. Channel power, channel control, channel leadership and channel partnering. How are these four terms related?