Assignment: Fundamentals of Digital Marketing
Online Marketing Foundations
Respond to the following questions in a minimum of 175 words each question.
• What types of websites are best suited for digital marketing?
• Explain why?
• How can you use website analytics to determine the effectiveness of a digital marketing plan?
• Explain and provide specific examples to support your previous response.
Assignment Content Website Evaluation
Select 3 websites from different industries and different-sized companies.
Write a 1,050-word summary for each of the three websites that includes the following:
• Analyze the website's performance in relation to standard components of a digital marketing plan.
• Recommend potential changes to improve website performance based upon your initial impression of the site.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.