Assignment: Competitive Environment and Entry Strategy
Create 2 to 3 slides Microsoft PPT with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed.
o Discuss the various types of criteria that might be employed to determine global market segments.
o Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia). Evaluate the pros and cons of standardization.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.