The following are specific course learning outcomes associated with this assignment:
Analyze the various stages in the strategy development and planning processes.
Assess external opportunities, threats, and internal organizational capabilities.
Use technology and information resources to research issues in business strategy.
Write clearly and communicate effectively about business strategy using proper writing mechanics and appropriate media.
Complete each of the following tasks in a 3-5 page paper:
Summarize the key issues in the IKEA case studies.
Complete a behavioral customer segmentation for IKEA.
Compare IKEA's traditional vs. new (U.S.) customers.
Describe IKEA's strategic growth opportunity in the U.S. in your own words, using the concepts from the readings and lectures to date.