Homework
a) What is the current situation in the nascent Indian wellness market, and what should be Evoe's approach in this market?
b) Identify and explain the variables used to define the consumer segments in the case.
c) Who is the target audience for Evoe Spring Spa? Why?
d) Which of the three positioning concepts identified by Evoe would you recommend? Why? What suggestions would you make in terms of the implementation plan for the chosen positioning concept?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.