Discussion Post
Part I
Using the top 100 U.S.-based brand you selected, analyze its current ads or commercials in terms of brand equity based on concepts touched upon in your textbook or in past marketing classes. You will need to include at least 3 ads or commercials in the analysis. One ad should be older* (if possible). *Older can mean last year or even a vintage ad will work.
i. Describe the three ads or commercials and include the link if applicable. Note: A popular online video-streaming Web site has numerous vintage and new commercials to view.
ii. What is the overall message of the brand? Explain in depth.
Part II
i. Using one of the advertising models mentioned above, analyze the techniques being used in the three ads.
ii. Since you are engaging in research, be sure to attribute the sources in a professional manner.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.