Analyze the sustainability principles marketers can use


Essay Problem: Sustainable Marketing

Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? (Hint: five sustainable marketing principles: consumer-oriented marketing; customer value marketing; innovative marketing; sense-of-mission marketing; and societal marketing).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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