Problem
Use SWOT analysis to analyze Australia Post and state whether AUSTRALIA POST should abandon the physical branch model and transition all of its services online based on the SWOT idea that you pointed out?
1. Analyze the strengths (internal competencies, expertise, teaching modes, brand, etc.) of Australia Post will enable it to become a purely online provider.
2. Analyze the weaknesses (i.e., constraints) within AUSTRALIA POST that will inhibit its ability to become a purely online provider (e.g., pricing structures, industry partnerships based on face-2-face delivery).
3. Analyze the market opportunities for AUSTRALIA POST, which make the transition to purely online delivery an attractive proposition (think about the post-COVID world).
4. Analyze the market threats that could affect (i) Australia Post's ability to offer online delivery and (ii) take a market leadership position in online postal services.